SDEA Expands to North America Through Strategic Partnership with ZogRox Group

Canadian datacenter operators gain local support for Europe's most rigorous efficiency certification as SDEA establishes its first North American partner.

SDEA has formalized a partnership with ZogRox Group Inc, establishing SDEA's first partner in the North American market. Under this agreement, ZogRox will serve as SDEA's principal business development partner in Canada, connecting datacenter operators with SDEA's four-dimension certification framework and Navigator efficiency assessment tools.

Canada's Low-Carbon Advantage

Canada represents one of the world's most sustainable datacenter markets. With 60% of national electricity sourced from renewables such as hydropower, the country offers a rare combination of scale and low-carbon infrastructure. This renewable capacity is increasingly critical: if all datacenter projects currently under regulatory review proceed, they would account for 14% of Canada's total power needs by 2030.

This rapid expansion makes verified efficiency measurement essential – not optional. Canada's growth trajectory positions the country as an attractive destination for operators and investors seeking verified sustainability credentials rather than self-declared metrics, precisely where SDEA's rigorous, third-party verification approach adds measurable value.

Bringing Verified Sustainability to Canadian Operators

ZogRox Group brings expertise in managing complex IT infrastructure projects to this partnership, with experience coordinating teams across different time zones and regions. Canadian operators working with ZogRox will have access to attractive conditions for SDEA certification, including discounts on Dashboard, Certification, and Label fees.

This partnership reflects SDEA's commitment to expanding beyond Europe while maintaining the verification standards that distinguish SDEA certification from competitor frameworks accepting design projections rather than operational data.