top of page

Making Headlines,
Driving Change


SDEA Label Nominated for DCS Award 2026
The fourth major industry nomination in 12 months recognizes SDEA's verification-based certification approach.
Mar 20


From Sustainability Claims to Proof: SDEA at DCW London
As industry claims drown out verified performance, SDEA President Babak Falsafi addresses the gap between marketing and measurable impact.
Feb 23


More data, less energy?
The Swiss Datacenter Efficiency Association (SDEA) campaigns for greater energy efficiency in datacenters. An interview with SDEA's Matthias Haymoz.
Feb 16


True Sustainability in Datacenter Selection
Conventional efficiency metrics are becoming less and less relevant because they do not take into account the biggest power guzzler in data centers: IT.
Feb 3


SDEA Expands to North America Through Strategic Partnership with ZogRox Group
Canadian datacenter operators gain local support for Europe's most rigorous efficiency certification as SDEA establishes its first North American partner.
Jan 16


Achieving Net-Zero? No – But We Can Minimize the Damage
Datacenters are infrastructures with substantial environmental footprints. And as digital demand continues to explode, so too will their energy consumption.
Jan 14


Use of Waste Heat: AI Queries As Heating Elements
Datacenters are increasingly becoming a factor in energy policy due to their rapidly rising power consumption and usable waste heat.
Nov 28, 2025


SDEA Shortlisted for Best Sustainability & ESG Initiative
SDEA has been shortlisted by Capacity Media for the "Best Sustainability & Environmental, Social, Governmental (ESG) Initiative" category.
Oct 3, 2025


SDEA at Data Centre Expo Europe 2025 in Amsterdam – The Premier Event Tackling Key Challenges in Data Centre Innovation
Data Centre Expo, one of Europe’s largest enterprise Data Centre Innovation events, is back in Amsterdam – with SDEA as an official media partner.
Sep 9, 2025


"There's little transparency in AI energy consumption"
Marcel Salathé sat down with SDEA president Babak Falsafi – to unpack the growing energy footprint of artificial intelligence.
Jul 25, 2025


“There is no such thing as a ‘green’ datacenter”
At this year’s DCW Frankfurt, Matthias Haymoz, operational lead at SDEA, delivered a clear message: Progress begins with transparency.
Jul 16, 2025


Reimagining Data Centers & AI for Sustainable Impact
The rise of generative AI is reshaping our world in significant ways. This surge has led to an extraordinary demand for infrastructure and energy.
Jul 10, 2025


Silent Power Guzzlers: Datacenters are Growing Rapidly
The consequences of the datacenter boom in Switzerland: increased water demand, unused waste heat, and rapidly rising electricity consumption.
Jun 24, 2025


What Is Our Energy Consumption Related to AI?
Images in the style of Studio Ghibli Starter Packs raise very concrete environmental questions. Answers with SDEA president Babak Falsafi.
Jun 19, 2025


SDEA President Babak Falsafi Guest on the Datacenter Go-to-Market Podcast
On the Datacenter Go-to-Market Podcast, Babak Falsafi, President of SDEA, discusses the challenges of advancing digital platforms, the end of Moore's Law, and the need for efficient datacenter design. He highlights SDEA's efforts to comprehensively measure datacenter efficiency and emissions, particularly for colocation markets.
Mar 31, 2025


Portus Data Centers Luxembourg First to Receive SDEA Label in the EU
Portus Data Centers announced its colocation facility in Luxembourg has become the first in the EU to receive the prestigious SDEA Label.
Mar 25, 2025


Future-Proofing Datacenters: Sustainability Through Innovation
At DCW London, experts, including SDEA president Babak Falsafi, will explore how innovation can help future-proof datacenters.
Feb 28, 2025


Data Center Efficiency: Monitoring, AI & Decarbonization
SDEA board member Martin Casaulta and Martin Hirschvogel (Checkmk) explore how monitoring, AI workloads, and decarbonization are reshaping DC efficiency.
Feb 18, 2025


Why Efficiency in Datacenters Revolves Around IT
Why Efficiency in Datacenters Revolves Around IT.
Feb 14, 2025


How SDEA Drives Sustainable Efficiencies for Data Centres
SDEA’s Babak Falsafi explains how the organisation helps data centres measure and improve their energy efficiency.
Jan 8, 2025
bottom of page